HELLO.
I'm a digital marketing and communications professional with 15+ years of writing, content, and advertising experience, and I want to implement your data-driven strategies. As a content editor and creator, I transform copy and graphics to capture digital audiences, paying attention to multiple objectives and goals throughout the user experience.
I work well in a collaborative environment and excel at problem-solving. I bring innovation, laughter, decisiveness, a wicked social justice streak, sharp copy, a love of the internet, social media savvy, an email marketing obsession, and superb editing skills.
My Portfolio
Social Media Organic Growth
ACTFL's social media following grew 40% in two years under my management, with 160% increase in impressions and 197% increase in engagements.
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Paid Digital Marketing
At ASA, we gained new members through better storytelling, maximizing our social media advertising budget, and targeting the right audiences on Facebook, LinkedIn, Instagram, and Twitter.
B2C Writing Samples
I've covered email design, email strategy, Canva for associations, and quite a few more topics.
Read all of my blogs about association marketing, culture, and conferences.
Please reach out if you'd like more examples of my work.
Experience
Senior Marketing Manager,
American Staffing Association
August 2018 - present
Develop, execute, track, enhance, and assess marketing initiatives in support of strategic goals.
Write, design, and edit all promotional emails, from day-to-day event promotions to complex reminder campaigns. Updated all email templates to responsive design.
Create and manage all digital marketing (Facebook, Instagram, LinkedIn, Twitter, Google Ads), including targeted social media and remarketing campaigns.
Marketing & Communications Manager,
American Council on the Teaching of Foreign Languages
February 2016 - July 2018
Managed and created content for all ACTFL social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube). Analyzed data to determine strategy. Social media followers grew 40% from early 2016 to mid-2018, with 160% increase in impressions and 197% increase in engagements.
Created and managed all online marketing, including targeted Facebook/Instagram ads, remarketing/retargeting ads, and email campaigns.
Aided all other departments in marketing, communications, and advertising budget planning.
Upheld brand standards; reviewed and approved all designs and graphics.
Wrote and disseminated press releases to the appropriate national and local news organizations.
Served as project manager for 2-3 scholarly publications per year, from manuscript creation through book design through printing through release/promotion.
Oversaw social media and graphics for ACTFL's national advocacy campaign, Lead with Languages.
Managed part-time employees and interns, as well as vendor and freelance relationships.
MarTech Consultant, HighRoad Solution
February 2015 - January 2016
Managed 10-20 projects, facilitated meetings and worked with clients on their digital marketing strategies.
Helped manage company's blog and social media channels.
Aided clients in email template, landing page and blog design.
Wrote and edited blog posts, company docs and client copy.
Created and recorded webinars and led product training.
Website & Community Manager,
Tax Executives Institute
September 2013 - January 2015
Executed rollout of new members-only online community for 7,500-member association.
Managed and edited all email and social media marketing and analytics.
Created, managed and edited WordPress microsites for association’s large conferences.
Web Content Editor,
National Rural Electric Cooperative Association
February 2011 - September 2013
Managed multifaceted project to provide more than 1,500 administrators easy access to updated benefits information online. Facilitated lengthy work sprints
Served as content lead for high-profile project to build robust site search functionality and redesign user experience
Created review process for online projects to include dissenting feedback from multiple departments and stakeholders
Developed and maintained employee benefits website content. Kept style guide up to date and conducted thorough site audits
Wrote and edited employee benefits copy relating to group insurance and retirement products
Reviewed all web-based text, graphics, links and videos before production
Provided ongoing marketing and communications support for programs that required a web component
Contributed to print and electronic newsletters, with circulations ranging from 600 to 40,000 rural cooperative administrators, executives and members
Assistant News Editor,
McClatchy-Tribune Regional News
June 2008 - February 2011
Managed contracts regarding story gathering
Rewrote, edited, classified and prepared copy from more than 600 contributors globally to distribute to online wire service, moving between 80-140 stories per day
Managed two databases of incoming copy daily
Coordinated with contributors to facilitate construction of websites, staff changes and other business needs
Used RoboSuite application to build web-scraping robots to gather newspaper stories from each participating publication’s website
Oversaw productivity testing and performed daily maintenance and quality assurance
Developed comprehensive understanding of participating websites’ designs in order to adequately manage robots
Copy Editor & Designer, Columbus (Ga.) Ledger-Enquirer, Hammond (La.) Daily Star
June 2006 - May 2008
Proofread pages to detect errors in spelling, punctuation, syntax and design.
Contributed to news-judgment meetings to decide paper’s content.
Designed and managed front page print content.
Designed, edited and contributed stories to newspaper’s special-sections targeted to metro-area demographics.
Education
BA, Loyola University New Orleans
2002-2006
Degree in communications with a focus on print journalism. Held various positions at the student newspaper, The Maroon, which won a Pacemaker Award for its Hurricane Katrina coverage when I served as its news editor (2006).
Contact Me
My dog looks forward to your email.
Based out of Alexandria, VA/Washington, DC metro area.
202.674.9020